{"about":"Skillyard's structured search for AI assistants and developers. Skillyard is a curated national directory of independent UK trainers and coaches, and every listing is reviewed by a person before it goes live.","other_searches":{"note":"This is one provider's full record. To find others, the taxonomy lists every valid subject, place, format and funding value with a ready-made search link, and the OpenAPI description sets out every parameter.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","openapi":"https://skillyard.co.uk/api/v1/openapi.json"},"slug":"lisa-yelland-coaching","business_name":"Lisa Yelland Coaching","tagline":"Sales coaching, consultancy and team training combining mindset, skills and strategy. No scripts or pressure tactics.","summary":"1:1 sales coaching for service-based business owners, plus bespoke sales training and consultancy for founder-led teams. Lisa brings 32 years of sales experience and combines mindset, skills and strategy to help clients create more opportunities.","description":"I'm a multi-award-winning sales consultant, coach and trainer with 32 years' experience in sales, including 23 years in corporate roles.\n\nI work 1:1 with service-based business owners, alongside providing bespoke sales training and consultancy for founder-led businesses and growing teams.\n\nMy focus is simple: helping you create more of the right sales opportunities, convert more of the conversations you're already having and generate more consistent sales.\n\nMost sales problems aren't solved by simply doing more. They usually come down to three things: mindset, skills and strategy.\n\nMindset covers the beliefs, confidence and subconscious responses that can make selling, following up, talking about money or hearing “no” feel uncomfortable.\n\nSkills covers how to lead a sales conversation, ask better questions, communicate value, talk confidently about price, navigate objections, follow up effectively and help someone reach a clear decision.\n\nStrategy covers creating enough of the right sales opportunities, activating warm leads and existing relationships, knowing where to focus your time and tracking what's actually converting.\n\nI bring all three together because knowing what to do isn't enough if your mindset stops you doing it. Having great conversations isn't enough if you're not creating enough of them. And having plenty of leads doesn't help if you don't have the skills to convert them.\n\n1:1 Sales Coaching & Consultancy | from £500 per month\n\nMy work with business owners is personalised and 1:1.\n\nThere isn't a generic programme or set of modules to work through. We look at what's happening in your business now, where you want to get to and what's getting in the way of you making the sales you know you're capable of.\n\nDepending on what your business needs, we might work on your offer and positioning, sales strategy, pipeline, sales habits, confidence, sales conversations, pricing, objections, follow-up or conversion.\n\nSupport starts from £500 per month with an initial three-month commitment. Higher-touch options are available for business owners who want more intensive access, sales call reviews and support with live sales opportunities.\n\nThe goal is to give you the confidence, skills and strategy to create and convert more opportunities, with a way of selling that feels natural, effective and repeatable.\n\nSales Training & Consultancy | from £3,000\n\nFor founder-led businesses and growing teams who know there's more sales potential within the opportunities they're already creating.\n\nTraining and consultancy is bespoke to your business, your team and the sales conversations they're actually having.\n\nWe identify where opportunities are being lost and strengthen the confidence, skills and sales processes needed to improve performance, from discovery and questioning through to communicating value, pricing, objections, closing and follow-up.\n\nThe goal is a confident, commercially capable team that can convert more opportunities without relying on the founder to be involved in every sale.\n\nFree and low-cost resources\n\nThere are also ways to get started with my approach before working with me 1:1, including my FREE 7-Day Sales Activator, Sales Tracker and 22 Questions to Move a Sales Conversation Towards a Decision.\n\nExperience\n\nI've spent 32 years selling and generating revenue across corporate sales, SMEs and my own business.\n\nI'm a multi-award-winning sales professional, with accolades including Merck Gold Club, Stryker European Salesperson of the Year and annual Stryker Club awards. Since starting my own business, I've personally closed more than £1.8 million in high-ticket sales.\n\nI combine that commercial experience with training in hypnotherapy, NLP and CBT, giving me a deeper understanding of why people can know exactly what they should be doing in sales and still find themselves avoiding it.\n\nI also deliver workshops and training for founders and growing businesses through organisations including BIPC, Growth Hub, Cool Ventures, For The Founders and CatalystHER.\n\nMy approach is relationship-led, commercially focused and built around helping people make clear, confident decisions.\n\nNo pressure tactics. No cold messaging scripts. No fake urgency. No hustle culture.\n","specialism":"One to one sales coaching combining sales mindset, conversation skills and a repeatable sales process","categories":[{"slug":"sales-account-management","name":"Sales & Account Management","primary":true,"offers":["training","coaching"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"sales-leadership","name":"Sales leadership"},{"slug":"negotiation","name":"Negotiation"},{"slug":"account-management","name":"Account management"},{"slug":"consultative-selling","name":"Consultative selling"},{"slug":"b2b-sales","name":"B2B sales"},{"slug":"b2c-sales","name":"B2C sales"}]},{"slug":"strategy-business-growth","name":"Strategy & Business Growth","primary":false,"offers":["training","coaching"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"business-planning","name":"Business planning"}]},{"slug":"coaching-mentoring","name":"Coaching & Mentoring","primary":false,"offers":["coaching"],"distinguishes_training_and_coaching":false,"sub_categories":[{"slug":"team-coaching","name":"Team coaching"},{"slug":"business-coaching","name":"Business coaching"}]}],"based_in":{"town":"Bristol","county":"Bristol","region":"South West","country":"United Kingdom"},"coverage":{"nationwide":true,"regions":[],"towns":["Bath","London","Birmingham"]},"formats":["Onsite","Bespoke","Online","In-person"],"funding":["Free"],"accreditations":[],"pricing":null,"courses":[{"title":"FREE 7-Day Sales Activator","description":"You may already have potential clients in your network. You just haven't identified them yet.\n\nMy FREE 7-Day Sales Activator helps you uncover the warm sales opportunities already around you and start real conversations with them.\n\nOver seven days, you'll identify people within your existing network, reconnect with potential opportunities and take simple actions designed to create more sales conversations.\n\nNo cold outreach. No pushy messages. And no huge audience required.\n\nIt's a simple way to stop waiting for leads to appear and start activating the opportunities you may already have.","formats":["E-learning"]},{"title":"1:1 Sales Coaching & Consultancy","description":"Personalised 1:1 sales support for service-based business owners who want to create more opportunities, convert more conversations and generate more consistent sales.\n\nThis isn't a course or a fixed programme. You work directly with me on what's happening in your business, what's getting in the way of your sales and what needs to change.\n\nDepending on what you need, we might work on your sales strategy and pipeline, offer and positioning, confidence and mindset, sales conversations, pricing, objections, follow-up or conversion.\n\nEverything combines the three elements I believe create sustainable sales success: mindset, skills and strategy.\n\nYou'll leave knowing where to focus your time, how to create more of the right opportunities and how to confidently turn more of those conversations into clients.\n\nSupport starts from £500 per month with an initial three-month commitment, with higher-touch options available for business owners who want more intensive access, sales call reviews and support with live opportunities.","formats":["In-person","Onsite","Online","Bespoke"]},{"title":"Sales Training & Consultancy for Teams","description":"Bespoke sales training and consultancy for founder-led businesses and growing teams who know they're not converting as many opportunities as they could be.\n\nWe start by identifying where sales are being lost and what is getting in the way of better performance.\n\nFrom there, training is built around your business, your team and the sales conversations they're actually having.\n\nWe can work on discovery and questioning, communicating value, confidence, pricing conversations, objections, closing, follow-up and creating a sales process your team can use consistently.\n\nThis isn't generic sales training or a set of scripts. It's practical, commercially focused support designed to create changes your team can use immediately.\n\nThe result is a more confident and capable sales team, better conversion of the opportunities you're already creating and less reliance on the founder to make every sale.\n\nInvestment starts from £3,000 for bespoke team training, with ongoing consultancy and follow-up support available.\n","formats":["In-person","Onsite","Online","Bespoke"]}],"website":"https://www.lisayellandcoaching.com/","socials":{"linkedin":"https://www.linkedin.com/in/lisa-yelland-coaching","instagram":"https://www.instagram.com/lisa_yelland_coaching","facebook":"https://www.facebook.com/lisa.yelland.1"},"video":null,"logo":"https://leahwxgrfrpnxzgyivxa.supabase.co/storage/v1/object/public/listing-images/logo-76a76a72-5dfa-461c-a956-5eef4452540a-1788813190193.webp","contact":"The trainer's email and phone are on their listing page, linked in this record, and buyers contact them directly. They are not served through this API so it cannot be used to build spam lists.","registered_company":null,"verified_on":"2026-09-22","active_as_of":"2026-09-22","listing_page":"https://skillyard.co.uk/listings/lisa-yelland-coaching","similar":{"category":"Sales & Account Management","link":"https://skillyard.co.uk/api/v1/providers?category=sales-account-management"},"ordering":"Results are in a daily shuffle, the same order the site uses. Position cannot be bought: there is no paid placement and no promoted tier.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","documentation":"https://skillyard.co.uk/developers"}