{"about":"Skillyard's structured search for AI assistants and developers. Skillyard is a curated national directory of independent UK trainers and coaches, and every listing is reviewed by a person before it goes live.","other_searches":{"note":"This is one provider's full record. To find others, the taxonomy lists every valid subject, place, format and funding value with a ready-made search link, and the OpenAPI description sets out every parameter.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","openapi":"https://skillyard.co.uk/api/v1/openapi.json"},"slug":"the-marketing-detective-agency","business_name":"The Marketing Detective Agency","tagline":"Marketing training built on proof, not polish","summary":"Training SME owners and marketing teams to identify what's actually driving their results, not what looks good on a slide. Getting to the bottom of who the ideal client is - the person who wants, needs and can afford them, and where to find them.","description":"Most marketing training teaches tactics. Erica Mackay teaches judgment: how to tell what's actually working from what just feels like it's working.\n\nShe's the founder of The Marketing Detective Agency, and her approach comes from an unusual place. Fifteen-plus years inside the insurance industry, where every claim needs evidence before anyone pays out, shaped how she looks at marketing. A campaign that \"feels right\" isn't good enough. She wants the numbers, the client examples, the proof.\n\nThat's what she brings into the training room. Sessions are built around real scenarios, not generic case studies, so participants leave with a method they can apply the following Monday: how to read their own data, spot which channels are earning their budget, and stop chasing trends that don't fit their business.\n\nHer audience is typically SME owners doing their own marketing, and marketing teams who want a sharper, more evidence-led way of working. She's a Chartered Marketer (MCIM) and a Liveryman of the Worshipful Company of Insurers, and she writes and speaks regularly on marketing strategy, including her own podcast, Giraffes Don't Eat Steak.\n\nIf your team needs less guesswork and more proof, that's the session she runs.","specialism":"Regulated marketing, Niching","categories":[{"slug":"marketing-communications","name":"Marketing & Communications","primary":true,"offers":["training"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"internal-communications","name":"Internal communications"},{"slug":"social-media","name":"Social media"},{"slug":"brand-positioning","name":"Brand and positioning"},{"slug":"personal-brand","name":"Personal brand"}]},{"slug":"communication-and-personal-effectiveness","name":"Communication & Personal Effectiveness","primary":false,"offers":["training"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"public-speaking","name":"Public speaking"}]}],"based_in":{"town":"Wantage","county":"Oxfordshire","region":"South East","country":"United Kingdom"},"coverage":{"nationwide":true,"regions":[],"towns":[]},"formats":["In-person","E-learning","Online","Onsite","Bespoke"],"funding":[],"accreditations":["MCIM"],"pricing":null,"courses":[],"website":"https://www.themarketingdetectiveagency.com","socials":{},"video":null,"logo":"https://leahwxgrfrpnxzgyivxa.supabase.co/storage/v1/object/public/listing-images/logo-9d2e7d4f-1a95-485a-8627-1efe0305095e-1788523237707.webp","contact":"The trainer's email and phone are on their listing page, linked in this record, and buyers contact them directly. They are not served through this API so it cannot be used to build spam lists.","registered_company":{"number":"12450030","companies_house":"https://find-and-update.company-information.service.gov.uk/company/12450030"},"verified_on":"2026-09-04","active_as_of":"2026-09-04","listing_page":"https://skillyard.co.uk/listings/the-marketing-detective-agency","similar":{"category":"Marketing & Communications","link":"https://skillyard.co.uk/api/v1/providers?category=marketing-communications"},"ordering":"Results are in a daily shuffle, the same order the site uses. Position cannot be bought: there is no paid placement and no promoted tier.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","documentation":"https://skillyard.co.uk/developers"}