{"about":"Skillyard's structured search for AI assistants and developers. Skillyard is a curated national directory of independent UK trainers and coaches, and every listing is reviewed by a person before it goes live.","other_searches":{"note":"This is one provider's full record. To find others, the taxonomy lists every valid subject, place, format and funding value with a ready-made search link, and the OpenAPI description sets out every parameter.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","openapi":"https://skillyard.co.uk/api/v1/openapi.json"},"slug":"the-sales-trainer","business_name":"The Sales Trainer","tagline":"Teaching you to sell in your own way","summary":"We focus on teaching you how to sell in your own NOT making you fit into the same mould as a thousand others. We help you understand the fundamentals, the psychology behind sales and how human behaviour can make or break your sales success.","description":"As multi-award winning sales trainers, with over 100 years hands on experience between us, we have help many different businesses both large and small across the globe to learn how to sell in a way that suits their business approach, their own personality and more importantly, in a way that suits their customers. Ultimately giving them repeatable and consistent sales results.\n\nWe use our own sales methodology, FIVEPOINT, to show you how knowing the fundamentals, understanding the Psychology and Human behaviour gives you a way to sell based on conversation and understanding rather than trying to get to grips with a specific and rigid way of selling that's copied by 1000's of other people.","specialism":"Performance improvement for sales teams/people","categories":[{"slug":"sales-account-management","name":"Sales & Account Management","primary":true,"offers":["training"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"sales-leadership","name":"Sales leadership"},{"slug":"negotiation","name":"Negotiation"},{"slug":"account-management","name":"Account management"},{"slug":"consultative-selling","name":"Consultative selling"},{"slug":"b2b-sales","name":"B2B sales"}]},{"slug":"strategy-business-growth","name":"Strategy & Business Growth","primary":false,"offers":["training"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"growth-strategy","name":"Growth strategy"},{"slug":"scale-up","name":"Scale-up"}]},{"slug":"leadership-management","name":"Leadership & Management","primary":false,"offers":["training"],"distinguishes_training_and_coaching":true,"sub_categories":[{"slug":"difficult-conversations","name":"Difficult conversations"},{"slug":"delegation-performance","name":"Delegation and performance"},{"slug":"middle-management","name":"Middle management"},{"slug":"first-time-manager","name":"First-time manager"}]},{"slug":"coaching-mentoring","name":"Coaching & Mentoring","primary":false,"offers":["coaching"],"distinguishes_training_and_coaching":false,"sub_categories":[{"slug":"team-coaching","name":"Team coaching"},{"slug":"business-coaching","name":"Business coaching"},{"slug":"coaching-skills-managers","name":"Coaching skills for managers"}]}],"based_in":{"town":"Clevedon","county":"Somerset","region":"South West","country":"United Kingdom"},"coverage":{"nationwide":true,"regions":[],"towns":[]},"formats":["In-person","Onsite","Online","Bespoke"],"funding":[],"accreditations":["MITOL"],"pricing":"Bespoke","courses":[],"website":"https://thesalestrainer.uk","socials":{"linkedin":"https://www.linkedin.com/in/thesalestraineruk/","instagram":"https://www.instagram.com/thesalestrainerltd/"},"video":null,"logo":"https://leahwxgrfrpnxzgyivxa.supabase.co/storage/v1/object/public/listing-images/logo-f1f6cd2b-70f9-4160-8356-a4b249ac06b6-1788872347566.webp","contact":"The trainer's email and phone are on their listing page, linked in this record, and buyers contact them directly. They are not served through this API so it cannot be used to build spam lists.","registered_company":{"number":"14746916","companies_house":"https://find-and-update.company-information.service.gov.uk/company/14746916"},"verified_on":"2026-09-08","active_as_of":"2026-09-08","listing_page":"https://skillyard.co.uk/listings/the-sales-trainer","similar":{"category":"Sales & Account Management","link":"https://skillyard.co.uk/api/v1/providers?category=sales-account-management"},"ordering":"Results are in a daily shuffle, the same order the site uses. Position cannot be bought: there is no paid placement and no promoted tier.","taxonomy":"https://skillyard.co.uk/api/v1/taxonomy","documentation":"https://skillyard.co.uk/developers"}