The Marketing Detective Agency

About

Most marketing training teaches tactics. Erica Mackay teaches judgment: how to tell what's actually working from what just feels like it's working. She's the founder of The Marketing Detective Agency, and her approach comes from an unusual place. Fifteen-plus years inside the insurance industry, where every claim needs evidence before anyone pays out, shaped how she looks at marketing. A campaign that "feels right" isn't good enough. She wants the numbers, the client examples, the proof. That's what she brings into the training room. Sessions are built around real scenarios, not generic case studies, so participants leave with a method they can apply the following Monday: how to read their own data, spot which channels are earning their budget, and stop chasing trends that don't fit their business. Her audience is typically SME owners doing their own marketing, and marketing teams who want a sharper, more evidence-led way of working. She's a Chartered Marketer (MCIM) and a Liveryman of the Worshipful Company of Insurers, and she writes and speaks regularly on marketing strategy, including her own podcast, Giraffes Don't Eat Steak. If your team needs less guesswork and more proof, that's the session she runs.