Lisa Yelland Coaching

About

I'm a multi-award-winning sales consultant, coach and trainer with 32 years' experience in sales, including 23 years in corporate roles. I work 1:1 with service-based business owners, alongside providing bespoke sales training and consultancy for founder-led businesses and growing teams. My focus is simple: helping you create more of the right sales opportunities, convert more of the conversations you're already having and generate more consistent sales. Most sales problems aren't solved by simply doing more. They usually come down to three things: mindset, skills and strategy. Mindset covers the beliefs, confidence and subconscious responses that can make selling, following up, talking about money or hearing “no” feel uncomfortable. Skills covers how to lead a sales conversation, ask better questions, communicate value, talk confidently about price, navigate objections, follow up effectively and help someone reach a clear decision. Strategy covers creating enough of the right sales opportunities, activating warm leads and existing relationships, knowing where to focus your time and tracking what's actually converting. I bring all three together because knowing what to do isn't enough if your mindset stops you doing it. Having great conversations isn't enough if you're not creating enough of them. And having plenty of leads doesn't help if you don't have the skills to convert them. 1:1 Sales Coaching & Consultancy | from £500 per month My work with business owners is personalised and 1:1. There isn't a generic programme or set of modules to work through. We look at what's happening in your business now, where you want to get to and what's getting in the way of you making the sales you know you're capable of. Depending on what your business needs, we might work on your offer and positioning, sales strategy, pipeline, sales habits, confidence, sales conversations, pricing, objections, follow-up or conversion. Support starts from £500 per month with an initial three-month commitment. Higher-touch options are available for business owners who want more intensive access, sales call reviews and support with live sales opportunities. The goal is to give you the confidence, skills and strategy to create and convert more opportunities, with a way of selling that feels natural, effective and repeatable. Sales Training & Consultancy | from £3,000 For founder-led businesses and growing teams who know there's more sales potential within the opportunities they're already creating. Training and consultancy is bespoke to your business, your team and the sales conversations they're actually having. We identify where opportunities are being lost and strengthen the confidence, skills and sales processes needed to improve performance, from discovery and questioning through to communicating value, pricing, objections, closing and follow-up. The goal is a confident, commercially capable team that can convert more opportunities without relying on the founder to be involved in every sale. Free and low-cost resources There are also ways to get started with my approach before working with me 1:1, including my FREE 7-Day Sales Activator, Sales Tracker and 22 Questions to Move a Sales Conversation Towards a Decision. Experience I've spent 32 years selling and generating revenue across corporate sales, SMEs and my own business. I'm a multi-award-winning sales professional, with accolades including Merck Gold Club, Stryker European Salesperson of the Year and annual Stryker Club awards. Since starting my own business, I've personally closed more than £1.8 million in high-ticket sales. I combine that commercial experience with training in hypnotherapy, NLP and CBT, giving me a deeper understanding of why people can know exactly what they should be doing in sales and still find themselves avoiding it. I also deliver workshops and training for founders and growing businesses through organisations including BIPC, Growth Hub, Cool Ventures, For The Founders and CatalystHER. My approach is relationship-led, commercially focused and built around helping people make clear, confident decisions. No pressure tactics. No cold messaging scripts. No fake urgency. No hustle culture.